Customers searching for a plumber or electrician need to know where you work, what you do and how to contact you. Clear business listings and useful website pages help them make that choice.

It's not about "Global" SEO

As a local trade, you don't need to rank for "best plumber" worldwide. You need to rank for "best plumber in Milton Keynes". This is Local SEO, and it works differently to standard SEO.

1. Google Business Profile (GBP)

This is your most important asset. Claim it. Verify it. Fill in every single field.

• Photos: Show your team and recent work so customers can see what you offer.
• Reviews: Invite customers to leave an honest review, without incentives or selecting only happy customers. Reply helpfully to feedback.
• Services: List exactly what you do. Don't just say "Building", say "Loft Conversions", "Extensions", "Kitchen Fitting".

2. Local Citations

Google wants to trust that you are a real business located where you say you are. It checks this by looking at other directories (Yell, Thompson Local, Checkatrade). Ensure your Name, Address, and Phone Number (NAP) are identical across all of these.

3. Location Pages

Add an area page when you have useful local information to share, such as services, travel arrangements or examples of work. Avoid publishing near-identical pages with only the town name changed.