Skip to main content

Real websites · real operational work

The visible work—and the systems behind it.

Five different businesses, five different operating problems. The marker-pen imagery stays consistent; the work itself is shaped around what each team and customer needs.

Smashing Windows website and connected systems projectCase file · 01
Web designInstant quotesCustom CRM

Smashing Windows Ltd

Smashing Windows

Challenge
An established window and door business needed a clearer customer journey and a better way to handle the work created by new enquiries.
Solution
A new website, professional photography, instant quote journeys and a bespoke CRM designed around the team’s real quoting and job-management process.
Outcome
Customers can choose the right enquiry route quickly, while the team receives more useful information and manages the follow-up in one joined-up system.

What was delivered

  • Separate quote journeys for repairs and new installations
  • Bespoke CRM for enquiry, quote and operational follow-up
  • Mobile-first forms for customers contacting the team on site
Web design →Custom CRM →Visit live site
ShipMyCar website and connected systems projectCase file · 02
Live pricingAI supportOperational systems

Ship My Car Ltd

ShipMyCar

Challenge
International vehicle shipping involves complex pricing, repeated customer questions and operational data that cannot stop at a basic brochure website.
Solution
A public website and instant quote flow connected to specialist customer systems, finance processes and carefully scoped AI-supported assistance.
Outcome
The public journey gives customers a practical starting point while the operational team receives structured information it can continue working with.

What was delivered

  • Route-aware instant quote journey
  • Customer workflows connected to operational data
  • AI used for supported questions, summaries and repeat admin
Web development →Useful AI →Xero integration →Visit live site
Breeders Online website and connected systems projectCase file · 03
MarketplaceSearchBreeder tools

Breeders Online

Breeders Online

Challenge
A nationwide pedigree-pet marketplace has to make a large and changing set of listings feel trustworthy, searchable and straightforward for both visitors and breeders.
Solution
A search-first website organised around species, breed and location, supported by clear listing journeys, practical guides and focused tools for people choosing or advertising a pet.
Outcome
Visitors can move from a broad search to relevant adverts quickly, while breeders have a recognisable place to present listings and supporting information.

What was delivered

  • Search by species, breed and UK location
  • Structured journeys for listings, guides and breed information
  • Supporting AI Finder and Pawgress product areas
View case study →Web design →Web development →Useful AI →Visit live site
PortalD website and connected systems projectCase file · 04
Product websiteClient portalsConversion

PortalD

PortalD

Challenge
A capable client-portal product needed to explain several useful business functions without making the first visit feel like a software manual.
Solution
A focused product website that leads with the operational benefit, then explains branded forms, documents, signatures, updates and invoice views in a calm, structured journey.
Outcome
Small-business visitors can understand the product’s purpose quickly and move into the right demonstration or next-step conversation with less friction.

What was delivered

  • Outcome-led product positioning and page hierarchy
  • Clear explanation of forms, documents, updates and invoices
  • Responsive product journey for UK small businesses
View case study →Web design →Web development →API integrations →Visit live site
Yamasaki website and connected systems projectCase file · 05
WordPressWooCommerceDealer tools

Yamasaki UK

Yamasaki

Challenge
The motorcycle brand wanted to retain WordPress and WooCommerce while giving dealers, customers and the after-sales team more useful tools.
Solution
A full visual overhaul on the existing platform, supported by custom dealer, locator, sales and warranty functionality built for the wider network.
Outcome
One recognisable public brand now supports product discovery, dealer access and after-sales workflows without forcing a disruptive platform change.

What was delivered

  • Dealer management and interactive locator
  • Sales tracking and reporting tools
  • Warranty workflows for dealers and customers
E-commerce →API integrations →Visit live site

Performance benefits

Useful principles, applied specifically.

No invented speed scores or universal claims. These are the practical decisions consistently designed into the work.

Fast by construction

Lean page structure, prepared imagery and deliberate loading behaviour are treated as design work—not an optimisation task left until launch.

Search-readable

Page hierarchy, metadata, internal links and useful copy are planned together so customers and search systems can understand the offer.

Connected after enquiry

Forms and quote journeys are designed around what the team needs to do next, reducing retyping and lost context.

Appropriate technology

Custom code, WordPress, AI and integrations are chosen for the job rather than used as selling points on every project.

Your case file starts here

Scope a website around the work it needs to create.

Get a web design estimate