Why Is My Email
Going to Spam?
If messages are landing in spam or vanishing into promotions, start with the foundations: authentication, reputation, sending tools and the way the email is written.
The Short Version
Sender Policy Framework must be configured and aligned with your sending servers.
2048-bit cryptographic signatures are now mandatory for major providers.
A basic domain validation and reporting policy must be published in your DNS.
The "Promotions" Trap
Even if you pass all security checks, Gmail might still hide your email in the Promotions tab if it feels too marketing-focused.
Interactive Email Health Checker
Step 1 of 3: Primary Email Provider
Where is your business email hosted?
9 Reasons Your Emails Are Going to Spam
Google's Stricter Requirements
Gmail now strictly enforces SPF, DKIM (2048-bit keys), and DMARC (minimum p=none) alignment. It also requires valid Reverse DNS (PTR) records. If any of these fail or don't align, Gmail will silently junk or throttle your emails.
Bulk-Sender Rules at Low Volumes
Google applies stricter requirements to domains sending 5,000 or more messages a day to personal Gmail accounts. Authentication, easy unsubscribe routes and low spam rates all matter.
Reputation Hit Due to Spam Complaints
Inbox reputation is sensitive. Google recommends keeping spam complaints very low, so even small complaint rates can point to a list, wording or sending-pattern problem.
Misconfigured DNS After Hosting Changes
Moved to Vercel, Cloudflare, or a new host? Duplicate SPF records, long SPF lookup chains, DKIM mismatches, or old DNS records can all make delivery less reliable.
Sending from a New IP or Provider
Switching to a new CRM, marketing tool or notification provider can change the sending IP and domain alignment. Reputation usually needs to build gradually with consistent, wanted messages.
Gmail AI & Engagement Filtering
It's not just about content anymore. Gmail tracks 'User Engagement'. If people delete your emails without opening them, or don't reply, their AI learns to junk you. It also penalises 'over-optimised' wording and mixed content patterns.
Missing or Bad BIMI
While not essential, missing BIMI (Brand Indicators for Message Identification) or a Verified Mark Certificate (VMC) now affects trust scoring during reputation recalculations.
Shared IP Reputation
If you use a bulk mailer on a shared IP pool, one spammy sender can ruin the reputation for everyone, leading to rate-limiting or junk-folder placement for your legit emails.
Alignment Issues with Forwarding
Sending as @yourdomain.com through unaligned services can make messages fail authentication checks. The From domain, SPF domain and DKIM domain need to be planned together.
Don't Let Google Block Your Business
We can audit your entire email infrastructure, configure your DNS records, and warm up your domain reputation to ensure your emails land in the inbox.